Over the course of his amazing career, now President and CEO of H&R Block, Jeff Jones has worked as the President of UBER and CMO of Target. Jones has spent many years innovating and changing the way businesses have been run, and how the technology can help an established company compete with other powerhouse companies in the same business. The Next Big thing host Jenni Hogan chats with Jeff Jones about how he ended up in the position he is in, and how he plans on maximizing the company's success.