In this episode of Founders Future, with host Mishal Saeed, we sit down with Justin Brock, President & CEO of Bobby Brock Insurance and Marine Corps veteran, who transformed his family’s insurance agency into a national Medicare brokerage. Justin shares how he modernized the traditionally analog Medicare industry by leveraging digital marketing, content, and technology—helping over 100,000 beneficiaries and 20,000 agents. He dives into his unique "value ladder" approach, where agents engage with workshops and training before formal partnerships, fostering trust and scalability in a resistant market.

Justin also discusses the power of organic audience growth through platforms like YouTube and Facebook, emphasizing long-term brand building over hard selling. He reveals how his agency stays ahead with AI-driven software innovations and why solving real problems for agents—not just selling to them—fuels sustainable growth. Whether you're in insurance or another industry, Justin’s insights on balancing rapid innovation with authentic client relationships are invaluable.