In this second episode with Matt Baldock, we dig into one of the property industry’s biggest failings - overvaluing.

From unrealistic pricing to pressure-driven targets, Matt explains how chasing numbers over people can cause chaos for buyers, sellers and agents alike, and what needs to change to fix it.

In this episode:

• Why overpricing property damages real lives, not just sales figures.
• How short-term targets and incentives fuel bad behaviour.
• The case for honest advice and transparent communication.
• Could 28-day contracts stop chronic overvaluing?
• Why positive leadership and shared standards matter more than regulation.

Guest:
Matt Baldock - estate agency leader, mentor and long-time champion ofpeople-first property.