What are the potentials and pitfalls of the new data economy and associated efforts at data governance? Tech entrepreneur, digital marketer, and academic researcher Sam Gilbert joins ePODstemology host Dr Mark Fabian of Cambridge University to discuss how we can achieve "Good Data". Sam explains the commercial, scientific, and social value of data, clarifies some common misunderstandings of how data is generated and used, and analyses the many political complexities around data regulation. If you've ever been pessimistic about the data economy, big tech, or "surveillance capitalism", this episode might just change your mind.