In this week's Event Tech Podcast episode, Will and Brandt discuss Peloton because, as it turns out, their workouts make for a great hybrid event case study. They claim that event planners should take note. After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, social media presence, and audience engagement.

Brandt admits that he never thought of Peloton content as a hybrid event case study. But in this episode, he admits that Peloton indeed ticks off all the hybrid event boxes. They talk about the technology, production, content, diversity, and gamification aspects of Peloton. Even if you do not own a Peloton, this episode is well worth a listen. It just might inspire your hybrid event planning process.