Today, we’re going to talk about why people buy. Buying is a psychological process, so what is the most important element when it comes to marketing? Emotion. In today’s episode, we are discussing the W.I.I.F.M. (What’s In It For Me) mindset and how starting your messages with feeling and emotion can have a big impact on marketing success. 

 

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.