Today, Steve talks about the two drivers of why people buy - for the pleasure of gain, or to avoid the pain of loss. Jake discusses why people raise objections during the sale, and how to respond when someone says “I can’t afford it"

Today, Steve talks about the two drivers of why people buy - for the pleasure of gain, or to avoid the pain of loss. Jake discusses why people raise objections during the sale, and how to respond when someone says “I can’t afford it"

Why People Buy, I Cannot Afford It - 11th August, Episode 16

The Midlife Solopreneur Podcast explores motivation, marketing, sales, and much more, aimed at 45+ running their own business. Our motto is "you might be a solopreneur, but you are not on your own."

Visit my website at <a href="https://midlifesolopreneur.com/" target="_blank">https://midlifesolopreneur.com/</a>

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Entrepreneurship

Education

Self-Improvement

How To

Marketing

The Midlife Solopreneur Podcast explores motivation, marketing, sales, and much more, aimed at 45+ running their own business. Our motto is "you might be a solopreneur, but you are not on your own." Visit my website at https://midlifesolopreneur.com/

The Midlife Solopreneur Podcast explores motivation, marketing, sales, and much more, aimed at 45+ running their own business. Our motto is "you might be a solopreneur, but you are not on your own."

Visit my website at <a href="https://midlifesolopreneur.com/" rel="noopener noreferrer">https://midlifesolopreneur.com/</a>

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Why People Buy, I Cannot Afford It - 11th August, Episode 16

Why People Buy, I Cannot Afford It - 11th August, Episode 16