Hermès isn’t selling handbags.

And De Beers? They turned shiny rocks into a ritual of forever.

This episode is about how the world’s most iconic brands create desire—on purpose.

Not through ads. Through identity engineering.

You’ll see how:

– Rolex broke $10B not by selling accuracy—but achievement

– Hermès made waiting the luxury

– De Beers scripted scarcity into “forever”

These brands don’t just price high. They build meaning.

They make you feel like you earned it.

So if you're building something premium—ask yourself:

What does owning it say about someone?

And how do you make that message feel deserved?

Because people don’t buy with their wallets.

They buy with identity.

— Amanda

#AmandasPlaybook #InfluenceByDesign #BrandStrategy #LuxuryMarketing #StatusSignals #Rolex #Hermès #birkinbag #DeBeers #PsychologyOfDesire #MarketingThatMoves

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