Why does performance matter to Paul Fernandez? 

We interviewed Paul Fernandez about how he helps ambitious founders scale through performance marketing, persuasive content, and strategic clarity.  Paul breaks down performance into confidence, adaptability, and persuasion, emphasizing the importance of bringing the right energy to each interaction. We also cover Paul's perspective on branding, the transcendence of music, the uncertainties surrounding artificial intelligence, and the unification brought by sports. In our Speed Round: Matters, Not Matters, Paul shares his views on coffee, branding, competitive duck herding, and data colonialism.

https://www.thegrowthguys.co.uk/

https://www.linkedin.com/in/paul-a-fernandez

00:26 The Concept of Performance
03:09 Authentic Performance
03:55 Brand Performance
06:09 Speed Round: Matters or Not Matters

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