I must say that in the process of creating my personal brand, I have had a change in what I write, how I dress, what I post and upload to my social networks because I just asked myself "what I want to be known for" and "how I can help others. If you're an aspiring entrepreneur, building your personal brand definitely should be at the top of your list. So, in today's session, let's discuss the "WHY". I still get messages from people asking about why personal branding matters. And today, I would want to discuss this.