In this episode of Marketing and Tea with Katie Thomas, CPA, Katie and Chad break down one of the most important topics for accountants today, personal branding. Whether you’re a firm owner, an internal accountant, or just starting your career, your personal brand shapes how clients, colleagues, and even future employers see you.

You’ll learn:

Why personal branding goes far beyond logos, websites, and firm colors

The connection between personal brands and firm brands and why your people are your brand

How personal branding helps with attracting clients, top talent, and high-value referrals

Why a strong brand improves client and staff retention in today’s competitive market

The first steps to building your own brand, even if you’re starting from zero

How to pick the right platform and create content that actually resonates

Why vulnerability, storytelling, and authenticity make your brand stick

Practical strategies for getting your team involved without forcing content creation

Katie shares how her personal brand laid the foundation for building Leaders Online, while Chad explains how his own brand directly influenced career opportunities and opened doors in the accounting technology space.

If you’ve ever wondered how to stand out in a crowded market, attract better opportunities, and future-proof your career, this episode gives you the insights and action steps to get started.

Head to FloQademy for CPE:

https://www.floqast.com/floqademy

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Be sure to follow Katie on

LinkedIn: https://www.linkedin.com/in/katiethomascpa/

Instagram: https://www.instagram.com/katiethomascpa/

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Have a question for Katie?

Submit it at https://dearkatie.leaders-online.com/