Episode 93 of Conversion Rate Optimization with Fexingo: A/B Testing, Landing Pages, and CRO Strategy. Hosts Lucas and Luna explore a counterintuitive finding: sometimes adding personalised product recommendations to a landing page reduces conversion. They break down a real A/B test from a mid-market e-commerce brand that saw a 12 percent drop in add-to-cart rate when a 'Recommended for You' carousel was placed above the fold. The discussion covers the psychology of cognitive load, choice paralysis, and the surprising effect of recommendation relevance on visitor trust. Lucas explains why the control page—a simple hero image and single CTA—outperformed the personalised variant, and how the team used session replays to uncover that users were scrolling past the carousel entirely. The episode also touches on when personalisation works best (post-purchase upsells, retargeting) and when it can hurt (early-stage discovery). A concrete episode for anyone running A/B tests on e-commerce or lead-gen pages.

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