While consumer brands mastered creator partnerships years ago, B2B companies have been stuck in the dark ages of traditional advertising—until now. David Walsh, founder and CEO of Limelight, is spearheading a revolution that's challenging everything you thought you knew about B2B marketing.

After identifying a critical gap in the market, David and his elite team of former Uber, Amazon, and Indeed executives built the first true B2B creator partnership platform. 

In this eye-opening conversation, David dismantles conventional marketing wisdom and reveals why personality-led growth isn't just the future—it's already here. He shares how companies are discovering that their best marketing assets might be the very employees they're hesitant to promote.

Join us as we explore:

• Why authenticity and consistency are non-negotiable in creator partnerships
• The shocking reason companies should encourage employees to build personal brands
• How Limelight's benchmark report is bringing transparency to the "wild west" of creator marketing
• Why multi-channel partnerships with creators deliver exponential returns

For growth leaders watching their ad spend deliver diminishing returns while wondering how to measure creator marketing ROI, this conversation isn't just timely—it's essential. Whether you're a founder building your personal brand or a marketing executive looking to diversify your pipeline strategy, David's insights will fundamentally reshape how you approach B2B marketing in 2025.

☑️ Get started with Centralize: https://andrewcmcguire.com/recommends/centralize/ 

☑️ Follow Dave on LinkedIn: https://www.linkedin.com/in/dw1232/ 

More from Andrew McGuire:

✅ Website: https://andrewcmcguire.com/ 

✅ Subscribe: https://andrewcmcguire.com/newsletter/ 

✅ Partner with Andrew: [email protected] 

✅ LinkedIn: www.linkedin.com/in/amcguire 

✅ YouTube: https://www.youtube.com/@andrewcmcguire