Why Personalization Boosts B2B Open Rates In B2B marketing, attention is scarce and trust is earned slowly. Decision-makers are overwhelmed with emails every day, most of which are ignored, skimmed, or deleted within seconds. The difference between emails that disappear and emails that get opened often comes down to one critical factor: relevance. Personalization is not about gimmicks, tricks, or clever wordplay. It is about demonstrating awareness, context, and intent. When executed correctly, personalization signals that a message was designed for a specific individual rather than generated for a generic list. That perception alone is powerful enough to consistently drive […]