The Mixed Media Ventures Podcast

Why Phygital Marketing Is Reshaping Business in 2025


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In this forward-looking episode, we unpack one of the biggest shifts in modern marketing: the convergence of digital and physical experiences—aka “phygital.” Tune in to learn:

  • 🔄 What “phygital” really means and why it's not just a buzzword but a strategic must-have for 2025

  • 🎥 The rise of AI-powered video production: How small businesses now compete with big brands through affordable, high-quality content creation

  • 📱 Short-form and vertical video dominance: Why mobile-first isn't optional—and how to win with scroll-stopping content

  • 🎮 Interactive video engagement: Turning viewers into participants with embedded links, quizzes, polls, and real-time feedback

  • 🛍️ Social commerce trends: Shoppable videos and livestream shopping are turning content into conversions like never before

  • 🌐 Real-world phygital examples: From smart fitting rooms to AR in furniture shopping—real case studies you can learn from

  • 📊 Measuring phygital success: What KPIs to track, from engagement and conversion to sentiment and satisfaction

  • 🤖 Emerging tech to watch: Gesture-based interfaces, VR storefronts, and AI-driven hyper-personalization

    📈 Whether you’re a marketer, retailer, or entrepreneur, this episode will show you how to future-proof your business by embracing phygital strategy.

    👉 Listen now and learn how Mixed Media Ventures helps brands blend physical and digital for breakthrough results.

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    The Mixed Media Ventures PodcastBy Mixed Media Ventures, LLC