Listen to Oracle ACE Michael "Misha" Rosenblum, one of the contributing authors of the new Apress book "Expert PL/SQL Practices for Oracle Developers and DBAs" discuss the role of server-side development and effective utilization of Oracle's advanced database features (such as Michael's favorite Dynamic SQL). The book is a collection of monographs from experts using PL/SQL in production applications and can be used as ammunition to fight skeptics who claims that PL/SQL "is not cool" any more.