Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.

In this episode, Charlie Newark-French sits down with Brett Knowles, CEO of PM2, a strategy consulting firm that partners with executive teams to strengthen strategic planning and execution.

Together, they explore the bold move Brett made when others held back: bringing AI into the core of strategy.

The bold strategic bet:

While most leaders focused on AI for operational gains, Brett saw a larger opportunity. He applied AI to strategy development and execution, where adoption remained limited and resistance was high.

Despite concerns around accuracy, privacy, and disruption, Brett built an AI-powered agent to support strategic thinking and challenged the traditional consulting model from within.

That decision is now transforming how PM2 delivers value and redefining how companies think about strategy in the AI era.

In this episode:

• Why AI adoption in strategy still lags behind other functions
• How Brett designed an AI framework to support decision-making
• The turning point that proved market demand
• What the consulting industry stands to lose by staying put
• How AI will reshape the way organizations plan and lead

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