Podcasting is often dismissed as oversaturated, but is that actually true?

In this episode of Speaking to Expand, host Ryan sits down with podcasting expert Carl Richards to break down what really drives podcast success today. From why most podcasts fade out after a few episodes to how speakers and entrepreneurs can use podcasting as a long-term credibility engine, this conversation reframes what “success” actually looks like.

Carl explains why podcasting is a long game, how community is shaping the future of the medium, and why authenticity doesn’t mean leaving mistakes unedited. They also explore how podcasts open doors to speaking opportunities, joint ventures, and deeper audience trust—often in ways creators don’t expect.

If you’re a speaker, coach, entrepreneur, or content creator wondering whether starting (or continuing) a podcast is worth it, this episode offers clarity, strategy, and perspective grounded in real-world experience.

In this episode, you’ll learn:

• Why podcasting isn’t as saturated as people think
• What causes “podfade” and how to avoid it
• How podcasts build credibility beyond social media
• Why purpose matters more than downloads
• How podcasting leads to speaking and business opportunities