Are you feeling like you should be doing more in 2023 to attract new patients and grow your healthcare business? Are you wondering how you can reach out to more patients, become a thought leader in your specialty or community, and open yourself and your practice to new growth opportunities without spending a small fortune?

In today’s Healthcare Hacks and Connections episode, Nate will dive into an easy way to achieve all of that and more; starting a podcast. Within the U.S., it is estimated that there are 155 million podcasts listeners (over half of the population). So, if you want to reach more patients in 2023, starting a podcast is your answer. Nate will talk about the 2023 podcast trends that you should be aware of so you can not only start, grow, and monetize your podcast, but also build it into your biggest lead generator and marketing tool for your healthcare business.

He will touch on such topics as:

• Growth in podcast ad revenue in 2023.
• Pre-record your ads and use the dynamic ad insertion feature in your podcast host.
• Monetizing your podcast: Time to get sponsors.
• Live podcasting ideas that will be effective for generating revenue.
• Putting out more content to be able to get stats that will enable better decision making.
• How to utilize AI for your healthcare business.
• Going for massive growth by leveraging the power of video.
• Effective ways for businesses to use podcasts as a marketing tool.

Hack: Talk about your offers in your podcast episodes because 80% of listeners are now listening to most of a podcast episode without skipping the ads.

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