In week two of this January series, Amanda and Phil break down one of the biggest myths in modern marketing: that more content automatically equals more growth. Spoiler: it doesn’t.

This episode dismantles the obsession with daily posting, viral content, and arbitrary challenges, and replaces it with something far more uncomfortable and far more effective: real objectives, real numbers, and real accountability.

If your current strategy is “post more and hope,” this conversation explains exactly why that’s keeping you stuck and what to do instead.

What You’ll Learn in This Episode

• Why posting every day is an activity, not a goal
• The difference between content volume and content effectiveness
• Why going viral is not a business objective
• How empty metrics protect your ego but stall your growth
• What a real marketing objective actually looks like
• Why vague goals keep you comfortable, and specific goals force growth
• How numbers, timelines, and outcomes change everything
• Why discipline is boring until it starts making you money

What’s Coming Next

This episode builds directly into Part 3 of the series and next week you’ll learn how to structure simple campaigns that actually work and why most businesses skip this step entirely.

Make sure you’re following the show so you don’t miss it.

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

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Thanks for listening and thanks for being part of this community.

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Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency