In this week’s episode of Aspiring Creator, I talk about a brand that turned a 4-page brief into 40+ pages mid-shoot, what 2 weeks of focusing on shorts actually did to my views and subs, and how I just used Claude to plan my entire video schedule through the end of 2026.

If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you.

New episodes every Wednesday 🚀

⏰ TIMESTAMPS

00:00 - 4 Pages To 40 Pages Overnight 📄

04:09 - Why I Want A Zero-Edit Second Channel ✂️

10:52 - Shorts Doubled My Subs (Was It Worth It?) 🤔

16:57 - Paddy Galloway's Best Creator Advice 🧠

25:14 - Letting Claude Build My 2026 Content Schedule 🗓️

LINKS

🔗 Paddy Galloway’s 30 Lessons from Turning 30 - https://www.linkedin.com/posts/paddy-galloway-459b8913a_i-just-turned-30-ive-dedicated-over-50-activity-7460328048635191296-IFmy

💬 SOCIAL STUFF

▸ Instagram: @petematheson

▸ LinkedIn: @petematheson

▸ Website: https://www.petematheson.com/