Description

In today’s podcast, PR expert Kimberly Brown is talking about the importance of Public Relations and how it has changed post-Covid. You will get to take learnings from her lifelong journey in the PR industry. 

Key parts of the conversation 

[00:40] Today’s topic “Public Relations”

[01:00] About Kimberly Brown

[04:15] Changes in the frontlines 

[07:08] Why the world is going towards the contributor model post covid 

[09:39] Finding the right PR person 

[11:00] Cons of the digital world

[12:58] What kind of stories do people want

[15:00] Why PR is important 

Great quotes from the podcast 

• “Brands should always be ready to earn free publicity as well as pay-to-play opportunities that will open doors to their success.”
• “If you are recruiting a PR person and they tell you there is no need to produce content, they aren’t the right person.”
• “Never bring a PR person onboard who doesn't know how to build strategies.”
• “Anyone having a brand that is making a difference in the economy and addressing the pain points of people will continue to trend.
• “PR is all about building an authority whether its a personal or professional brand.”
• “PR helps customers trust your brand even more.”
• “People buy from people, not from companies.”
• “Building your personal credibility helps build credibility for your business.”

RESOURCES:

• For all of our episodes, you can visit: https://thynktankcoaching.com/podcast
• Learn more about our Think Billions Event: http://events.thinkbillions.com/
• For comments or questions, email us at [email protected]
• Free Speak For Profit on All The Right Stages Masterclass http://bit.ly/speakforprofitclass