Why are premium mixers having a moment right now? In this episode of Pour Decisions, Dino Sarti sits down with Betsy Frost, CEO of Q Mixers, to break down how a simple question about a bad gin & tonic turned into one of the leading premium mixer brands in the U.S. From redefining what a mixer should taste like to building a brand that works across cocktails, mocktails, and everyday occasions, Betsy shares how Q Mixers is expanding the category. We get into route-to-market strategy, innovation with electrolyte-based “Q Refreshers,” and why premium mixers still have massive room to grow. If you're building in beverage or thinking about category disruption, this episode is a masterclass in elevating an everyday product.