Are your customers becoming more price-conscious?

In this episode, Ethan and Justin take a hard look at the growing trend of price sensitivity in 2024, discussing how it’s reshaping consumer behavior in both the U.S. and South Africa. They share insights on why more consumers are "putting their foot down" on rising prices, with 81% now comparing prices before major purchases, up from 67% in 2022. The duo also explores how economic pressures like inflation and depleted savings are driving more people to seek out store brands and discount options. Learn how to navigate this new landscape and adapt your pricing strategies to stay competitive in a price-sensitive market.

What you will learn in this episode:

• How to understand the recent rise in price sensitivity in 2024

Questions answered:

• Why are consumers becoming more price-sensitive in 2024?

Tune in to discover actionable strategies for staying competitive in a world where price matters more than ever. Don’t forget to subscribe and leave a review after listening!