Engagement is a buzzword, but it’s one that most companies need to pay more attention to.

All engagement means is giving people opportunities to connect with you throughout the entire buyer’s journey and beyond. The goal of engagement is to build relationships with people, real human beings, that lead to success for both of you. Their problems are solved, and you grow your business.

It’s a win-win.

In this episode, show host Todd Hockenberry provides insight on developing a unique engagement strategy that prioritizes people over outcomes.