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Why Private Label Sellers Should Focus on Both Their Products and Their Brand When Looking to Sell
Andrew Savage is the Founder and CEO of Suma Brands, a next-generation commerce platform that develops marketplace brands into household names. Suma's purpose is to find, acquire, and help brands realize their potential, both in the Amazon jungle and beyond.
Andrew has 15 years of experience building successful retail businesses and developing web technology products. Prior to founding Suma Brands, he held advisory roles in retail companies and worked in management roles at Amazon and Target.com.
In this episode…Over the last couple of years, Amazon has been working to improve its marketplace to be more convenient for both sellers and buyers. This has led to an increase in the number of sellers joining the channel—which, in turn, has made it a more attractive space for investors. So, how can both FBA brands and buyers stand out from the growing competition on the Amazon marketplace?
When preparing to sell, most private label Amazon brands work on their financial records, customer reviews, and business operations to make their businesses more attractive to investors. However, according to Andrew Savage, these brands should actually spend more time focusing on their products in order to stand out. As he says, a brand’s long-term value and growth potential are often rooted in the products it sells—not just its presence on Amazon.
Andrew Savage, the Founder and CEO of Suma Brands, joins James Thomson in this episode of the Buy Box Experts podcast to talk about why FBA private label sellers should focus more on their products when looking to exit. Andrew discusses what he looks for when evaluating a business for sale, the importance of creating a product roadmap, and how Suma Brands approaches deal structure. Stay tuned.
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By Joseph Hansen and James ThomsonAndrew Savage is the Founder and CEO of Suma Brands, a next-generation commerce platform that develops marketplace brands into household names. Suma's purpose is to find, acquire, and help brands realize their potential, both in the Amazon jungle and beyond.
Andrew has 15 years of experience building successful retail businesses and developing web technology products. Prior to founding Suma Brands, he held advisory roles in retail companies and worked in management roles at Amazon and Target.com.
In this episode…Over the last couple of years, Amazon has been working to improve its marketplace to be more convenient for both sellers and buyers. This has led to an increase in the number of sellers joining the channel—which, in turn, has made it a more attractive space for investors. So, how can both FBA brands and buyers stand out from the growing competition on the Amazon marketplace?
When preparing to sell, most private label Amazon brands work on their financial records, customer reviews, and business operations to make their businesses more attractive to investors. However, according to Andrew Savage, these brands should actually spend more time focusing on their products in order to stand out. As he says, a brand’s long-term value and growth potential are often rooted in the products it sells—not just its presence on Amazon.
Andrew Savage, the Founder and CEO of Suma Brands, joins James Thomson in this episode of the Buy Box Experts podcast to talk about why FBA private label sellers should focus more on their products when looking to exit. Andrew discusses what he looks for when evaluating a business for sale, the importance of creating a product roadmap, and how Suma Brands approaches deal structure. Stay tuned.