Even Angry Birds can’t rely on fame alone.

In this episode, Andre Kempe sits down with Luis de la Cámara, VP Global Marketing at Rovio, to discuss how product-led growth, AI, and creativity keep one of the world’s most iconic gaming brands relevant.

Luis shares how Rovio connects product insights with marketing strategy, how creative testing can influence gameplay, and why AI and machine learning are reshaping both advertising and game design.

He also dives into recruiting in the AI era, building teams that balance deep technical expertise with creative, cross-functional thinking.

Topics Covered:

• Why great products drive brand success
• How “fake” ads can inspire real gameplay
• AI’s role in creative testing and game design
• Balancing creativity and data in marketing
• Recruiting T-shaped marketers for growth

Key Takeaways:

• A strong brand can’t save a weak product
• AI powers smarter gameplay and marketing
• True innovation happens where creativity meets data

👨‍💼 Andre Kempe — CEO, Admiral Media
LinkedIn | Admiral Media

🎮 Luis de la Cámara — VP Global Marketing, Rovio
LinkedIn

🔗 Resources & Links • 
Admiral Media – award-winning performance agency 
👉 https://admiral.media •

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👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ 
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