This week on Behind the Brief, I had a refreshingly honest chat with Shirin Shahin, fractional PMM turned founder, about what it really takes to turn your marketing brain into a business.

We covered:

* The mindset shift from execution to ownership

* Why AI is useful, but no match for emotional intelligence

* The scary moment she undercharged - and what she learned

* Getting through burnout, slow seasons, and pricing doubt

This isn’t a glossy founder story. It’s the behind-the-scenes breakdown of what it actually takes.

🎧 Listen on Spotify | Watch on YouTube💬 DM me your favorite part or reply with a “Yes” if you’ve ever felt stuck in the execution trap.

Until next time,Shruti

Get full access to The PMM Brief at pmmshruti.substack.com/subscribe