Our advisor and product marketing expert, Yi Lin, interviews Ben to explore the relationship between product marketing and sales.

She asks about sales reps' day-to-day, what makes top performers stand out, and how product marketers can support sales beyond decks. We also talk about why product marketers struggle more with sales (apparently more than product teams), collateral for sales reps, and how product marketers can build relationships with high-performing reps.

Yi Lin and I drink water

Ben drinks Coors Banquet 🍺