Do we need a separate product strategy or do we need to a plan to align our activities with an overarching business strategy? Ryan Frederick, author and Principal/Founder of AWH makes the case for the latter in this episode.

"Strategy is supposed to be something that is singular. A company has a strategy not strategies."

Learn more:
Ryan's books are: The Founder’s Manual: A Guidebook for Becoming a Successful Entrepreneur and Sell Naked: And Other Advice for Growing and Managing Services Firms.