Most B2B brands are trying to look professional on social media. But in doing so, many are becoming invisible.

In this episode, host Karen Lloyd is joined by Xandrina Allday, social media strategist and founder of Allday Marketing, to explore why social media is one of the most underutilised commercial drivers in B2B, and what it actually takes to make it work.

From platform selection and the LinkedIn algorithm update, to cold DM strategy and employee-generated content, Xandrina shares a practical, no-nonsense playbook for B2B brands who are ready to stop playing it safe.

What You'll Learn in This Episode:
✔️ Why corporate tone is costing B2B brands trust, engagement and pipeline
✔️ How to align your social media activity with real business goals, not vanity metrics
✔️ The process for choosing the right platforms based on your ICP
✔️ Why Instagram can be a powerful lead generation tool for B2B and how to use it
✔️ The ManyChat comment-to-DM tactic that converts social followers into email leads
✔️ What LinkedIn's 360 Brew algorithm update means for your content and profile
✔️ How to build a cold DM strategy that actually gets responses

And in B2B, where trust, relationships, and credibility matter most - that human layer isn't optional.

Connect with Xandrina Allday:
LinkedIn: linkedin.com/in/socialmediatips/
Website: alldaymarketing.co.uk

About the Host:
Karen Lloyd is the host of Spotlight on B2B Marketing and Managing Director of Armstrong Lloyd, a specialist sales and marketing headhunting firm. To discuss your hiring needs or the current market, contact Karen at [email protected] 

Connect on LinkedIn: linkedin.com/in/lloydkaren/

Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B.

Want to know more?
Discover more at armstronglloyd.co.uk