Sea 2 Ep 35 “Why Programmatic Marketing Is For Everyone!” with Iesha White  

9/1/2022

Programmatic marketing sounds expensive, intimidating and for big budgets? Not so fast! Iesha White, Associate Director, Programmatic for Tinuiti, joins the show to tell you why Programmatic is for the people! Not just for awareness in the top of the marketing funnel, but can be used with smaller budgets lower in the funnel depending on the goals. Iesha manages some of the largest brands in the US and teaches us how it works, why and when it should be used. Understand how this can be added to your digital and non-digital advertising strategy with Out Of Home and many other opportunities to grow your brand with programmatic. We play “What’s That Keyword?” Join Scott Ohsman, Summer Jubelirer and Hayley Brucker for years of knowledge and some juicy nuggets. Ecommerce Simplified! Warning, you will learn and be entertained at the same time. 

 

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Guest: Iesha White 

LinkedIn:https://www.linkedin.com/in/ibmw91/

Website: https://tinuiti.com/

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 15 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

 

Scott Ohsman has been working with brands for over 25 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

 

Hayley Brucker has been working in retail and with Amazon for years. She is currently a Marketing Coordinator at Channel Key LLC. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

 

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“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.