Our guest today chose the career of his dreams back when he was in fourth grade - tune in to see how he followed through!

Episode Introduction:

From getting his undergraduate degree in physics to his varied experiences at law school, Trevor Schmidt walks us through his journey of becoming a trademark expert who helps you establish your brand's identity.

Episode Summary:

Trevor Schmidt delivers this value-packed episode where he talks all about the importance of protecting your intellectual property. He shares the vivid experiences that he's experienced as an attorney and how he ended up practicing corporate law. This conversation is filled with valuable tricks of the trade and actionable tips that you could put into use for your business right away.

Main Takeaways:

• When getting your contracts done, ask your attorney to draft them from thinking of how these contracts will hold up in court.
• Makes your business operational and transactional through a contract.
• A business is more likely to need legal assistance in the beginning phase than it is years later.
• How Trevor educates his clients about the importance of legal protection:

1. Explain to them the risks involved on a practical level.
2. It saves you a huge cost in the longer run.
3. Tell them about the resources available to them.

• How to know if you need to invest in a trademark:

1. Ask yourself if you have enough protection through the common law or do you need added protection from the federal law?
2. Consider your geographical area, do you plan on functioning locally or do you plan to expand nationwide?
3. Understand whether you need a trademark or a standard character mark based on your business' needs.

• If your business is based online, it's best to get a trademark registration once you're firm that you aim to continue growing your brand in its current form.
• Legally protecting your company with the help of trademarks, copyrights and contracts make your business a prime opportunity for investors.
• Analyze the risks of a company based on the severity as well as its likeliness to occur.
• When you're saying "No" to something, always be prepared with alternative choices for it.

Fun Facts About Trevor Schmidt:

• His favorite book is Ender's Game by Orson Scott Card.
• His business book recommendation: The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Chris McChesney, Jim Huling, and Sean Covey.

Find Trevor Schmidt:

Website: https://www.hutchlaw.com/

Twitter: https://twitter.com/inretrevor

Email: [email protected]

Podcast: https://podcasts.apple.com/us/podcast/founder-shares/id1526357098

Get the visual experience, watch the videocast for the episode here: https://youtu.be/6xH2OxTE1BA

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