Organisations with a clear purpose do better than those without it, says a recent Harvard Business Review study in partnership with the EY Beacon Institute. We certainly agree; Purpose is now more relevant than ever, especially in this fast-paced world with a growing awareness of those brands doing their best to change the world for good.

In this podcast, Jo Ellen Grzyb and Ottillie Parfitt discuss what purpose means at an individual and organisational level, and offer thought-provoking ideas to help your organisation develop and utilise yours.