Social Media CX Podcast

Why Reactive Social Care Keeps Teams Stuck


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Most social care teams aren’t failing; they’re just stuck inside broken systems.

In this episode, I unpack the most eye-opening insights from our 2026 State of Social Care Report, including why reactive teams are burning out, how leadership is missing critical early signals, and what predictive social care actually looks like in practice.

I’m sharing:

  1. The top reason customer insights never spark change
  2. Why dashboards don’t drive decisions (and what does)
  3. A simple weekly practice that transforms your entire CX strategy
  4. How to know if your org is ready to scale social care with impact, not just output

If you’re stuck playing defense or overwhelmed by volume, this episode is for you.

👉 Download the State of Social Care Report + 2026 Playbook

We’ll benchmark your current social care program against the maturity framework from the report.

📊 Request a Social Care Audit

🧠 Mentioned in This Episode:

  1. 2026 State of Social Care Report
  2. Conversations That Connect by Brooke Sellas

🎧 Enjoyed this episode? Rate & review here: ratethispodcast.com/smcx

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Social Media CX PodcastBy Brooke Sellas