Creative Marketing Brief

Why Reading Books is Making You Fat


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Today’s inspiration comes from Rich Mulholland’s Get Rich Quick Show 
As a society, we are consuming knowledge (reading) in the same way we consume calories from food, but we’re not burning the calories we’re consuming in the form of action.
We make the mistake of measuring our progress, not in how many actions we do (calories we burn), but in how many books we read (calories we consume).
And it’s making us fat – when we burn those knowledge calories, amazing things happen.
Rich challenges us to go on a knowledge diet by cutting our consumption in half while doubling our action.
Because knowledge without action is nothing.
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Creative Marketing BriefBy Creative Marketing Brief

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