What if the biggest force shaping the real estate industry right now isn't helping agents, but quietly taking control back from them?

In this episode of Consumed, Lance Pendleton pulls back the curtain on a controversial topic: the evolving role of brokerages in modern real estate. From the early days of physical offices and listing binders to today's digital-first, agent-driven world, Lance breaks down how the power dynamic has shifted and why it may be shifting back again.

He explores brokerage consolidation, commission structures, and the growing push toward privatized listings, all while challenging the narrative that these changes are in the best interest of agents or consumers. With real-world examples and blunt insights, this episode dives into how brokerages make money today, what agents are actually paying for, and why many may be overestimating the value they receive.

This podcast is produced by Two Brothers Creative.