Episode Description:

In this episode, we tackle a tough truth: relying on word of mouth is not a sustainable business strategy for your dog training business. While referrals can be beneficial, they are not a reliable path to growth. Discover why it's crucial to take control of your marketing and build systems that consistently attract clients.

Key Takeaways:

- Why word of mouth is more of a hope than a strategy

- The difference between passive referrals and proactive marketing

- How to create scalable and predictable systems for client acquisition

- The importance of building a brand and a sales funnel to guide potential clients

- Strategies for staying consistent in your marketing efforts

Tune in to learn how to transition from a reliance on referrals to a proactive approach that empowers you to grow your dog training business into an empire!