From cellar door loyalty and winery collaborations to trade partnerships and regional networks, this episode dives deep into what makes the Australian wine industry so connected.

Hugh, Charlotte, and John share their experiences across every layer of the wine world, from building trust with customers to working with regional associations and industry bodies. They also explore how collaboration can lift the whole sector, making Australian wine stronger at home and abroad.

In this episode:

• How strong customer relationships set the foundation for DTC growth
• Why working together beats going it alone in regional wine networks
• How trade and export connections can support your long-term brand goals
• What regional and national wine bodies do, and how to get involved
• Stories of wineries backing each other and building something bigger together

Mentioned in this episode:

• Wine Australia
• Australian Grape & Wine
• Wine Victoria
• Wine Tasmania
• Wines of Western Australia
• NSW Wine Industry Association
• Queensland Wine Industry Association

📍 Explore your regional wine association: AGW Regional Directory
📘 Learn more about Vision 2050: Australian Grape & Wine Vision 2050

All Links & Resources

• Find all of our free resources here
• Want to chat through your winery’s email strategy? Book a free consult with us here
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