Behind The Mic: Podcasting Moms Conference Speaker Series

Why Representation Matters in Podcasting & How to Build a Supportive Community with Sasha Willis


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In this special series, we’re giving you a front-row seat to meet the incredible women speaking at this year’s Podcasting Moms Conference—a one-of-a-kind event designed exclusively for mom podcasters. Tune in to hear tactical takeaways on what’s working for podcasting growth in 2025 and get a taste of what you can expect from the conference. 


In this episode, we’re joined by Sasha Willis, co-founder and CEO of Atabay & Co., a podcast media agency dedicated to amplifying the voices of women, women of color, and the LGBTQ+ community. Sasha shares her journey from launching her first podcast in 2020 to growing a thriving podcast network and community. She reveals the key strategies she’s used to build an engaged audience, why podcasting isn’t as saturated as you think, and how making the right connections can be a game-changer for success.


Tune in to hear:

  • How Sasha transitioned from a casual podcast to running a full-scale podcast network
  • The power of networking and making connections in the podcasting space
  • Why downloads aren’t the only metric that matters for podcast growth
  • Tips for building a community that actively engages with your content
  • The biggest ROI from podcast conferences & how to maximize your experience


Learn from Sasha + get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/

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Behind The Mic: Podcasting Moms Conference Speaker SeriesBy Amanda Bennett & Cait Howard