Adam shares what relocating to the UK to launch Squiz taught about first‑principles GTM, why partnerships beat cold starts, and how revenue flipped once distribution clicked.

He breaks down his whiteboard interview test, the red flags he screens for, and why resilience, values alignment, and coachability trump paper‑perfect CVs.

Now at SugarCRM, he explains why he hires builders over big‑brand sellers, how GTM can shape product, and the role networks play in attracting top talent and sustaining culture.

🎯 Our mission here at Bluebird Recruitment is to help connect talented professionals with thriving SaaS companies in Sales, Marketing, Customer Success, IT, and development.

🎙 Battle Scars of a Sales Leader Podcast:
https://www.youtube.com/@Bluebird-APAC/podcasts

🔥 Join this channel to never miss out
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🔥 Shorts Playlist: 
https://www.youtube.com/@Bluebird-APAC/shorts

💡 A new approach to SaaS recruitment
https://bluebirdtalent.com.au

💡Thinking of expanding your SaaS business into the Australian?

📚 Download the Guide here
➡︎ https://bluebirdtalent.com.au/resources

Connect with James
➡︎ https://www.linkedin.com/in/jbergl/
Connect with Adam
➡︎ https://www.linkedin.com/in/adamthefrank 
Host & Guest
➡︎ James Bergl (The Gentle Giant)
➡︎ Adam Frank 
Videographers/Editors: Romain Pondard/Klippable
➡︎ https://www.linkedin.com/in/romain-pondard
➡︎ https://www.klippable.com/

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