#37:  Ksenia Yudina joins  Annaka and Ethan to discuss her journey founding UNest, a fintech app designed to help families invest in their kids’ futures. Ksenia walks us through the problem she saw with traditional options for families, and she shares her story innovating the finance industry, an industry that is often reluctant to change.

In this episode we dive into: 

• Innovating an industry
• Using direct feedback to create changes
• Acquiring another company
• Fundraising and the doubt that can accompany a new founder

Read the full episode summary at StartupSavant.com/podcast!