Retailers are no longer just places that sell stuff, they are platforms that tie together products, services, data, content, acquisitions, partnerships and much more. It takes a lot of people to run those platforms and the cookiecutter organizational structures that defined retail for decades are being replaced by unique frameworks and new faces. So why are so many suppliers still relying on old-school contact targeting and limiting their outreach? In this episode, Carol cautions against stalking the “usual suspects” as COVID-19 narrows the retail playing field and provides tips and tactics for broadening your influence and staying in the mix.

In this episode you’ll learn:

• How to own your value harnessing the power of platform positioning
• Three rules to expand your retail reach and build influence
• How to put an end to giveaways and scope creep
• Why going for the close will clog your sales pipeline

 

Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter