Will McClelland is the co-founder and partner at Elizabeth Street Ventures. Will had his first taste as an investor when he supported his brother’s efforts to launch a bike company in the Phillipines that was manufactured out of bamboo. That experience, including their bikes being a gift to President Obama from the Phillipines government, have led Will to focus on investing in consumer startups. We talked about the 30+ investments he has had made, why the intuition of the entrepreneur is what he looks for the most, and the broad aperture they use at Elizabeth St to define consumer.