EnsembleIQ Podcasts

Why retailers need to build on their strengths when it comes to private brands - and downplay their weaknesses


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Tom Stephens, an expert in private brands and the founder of Brand Strategy Consultants, recently authored a white paper titled “Build and Sustain Your Private Brands with a Greater Level of Success in the Face of Rapid Change.” Stephens, who is also a member of the Private Label Hall of Fame, recently discussed the white paper in a series of podcasts with Store Brands’ Editor-in-Chief Lawrence Aylward.

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EnsembleIQ PodcastsBy EnsembleIQ Editors