Choosing the right reward is key for the success of any incentive. But often overlooked is the importance of how the reward is presented to the recipient. A special presentation in front of the whole company makes a very different impact than an email notification that you qualified for an incentive award. Research has found that as much as half of an award experience relates to aspects outside of the reward itself. For this episode, we spoke with Ric Neeley, director of marketing of Hinda Incentives, about this research and the broader questions of how presentation impacts an award's effectiveness — and how it's possible to over-package an award. Listen on to find out.

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