As with most cultural phenomena, Valentine’s Day is part commercial hoopla and part genuine human inclination. So how do we honor the substance of the holiday while separating out the marketing static? Maybe a Primal lens (at least in the anthropological sense) doesn’t make for the most sentimental post about romantic love. But there’s plenty of authentic awe—and maybe some thought-provoking sense—to be had from the exercise. See if you agree…(This Mark's Daily Apple article was written by Mark Sisson, and is narrated by Tina Leaman)