On this solo episode of Bee-Spoke, Anthony Hellman takes you behind the scenes of Studio 321B, sharing the story of how decades of real-world experience shaped his vision for creating truly exceptional, bespoke area rugs. Broadcasting from his own creative space, Anthony opens up about what it really means to design with purpose, and why rugs are never just rugs, but the foundation of meaningful, lasting design.

He dives into what sets Studio 321B apart: a fearless approach to quality, a no-compromise philosophy, and a deep commitment to creating rugs that serve both art and function. From luxury wool to performance PET fibers, he explains how each material tells a story and how choosing the right one matters for the life you live. Anthony also shares some wild ideas in the works, like graffiti-inspired rugs and custom pieces featuring your pet.

Anthony offers a real look at the highs and lows of working in the design industry and how standing your ground, especially when it comes to quality, is the only way to build something that lasts. His message to designers and entrepreneurs alike is clear: trust your gut, know your value, and never settle.

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