Host Callan Harrington sits down with Ryan Hanley, President of Linqura and one of the insurance industry's most recognized voices, to break down the content strategy that built his personal brand over 20 years. Ryan shares how he went from nearly being fired by his father-in-law to becoming a sought-after speaker and industry leader through consistent content creation.

Ryan explains his unique approach to content development, filtering ideas through leadership topics and insurance applications to create wholly original takes. He reveals his current workflow using AI tools to streamline commenting and editing, allowing him to maintain consistent output across multiple platforms. The conversation dives deep into why Ryan believes personal branding is now mandatory for anyone in leadership positions, not optional, and how content serves as a trust-building mechanism that moves prospects closer to purchase before any sales conversation begins.

This episode delivers actionable insights for insurance professionals and business leaders looking to build their personal brand and leverage content marketing for career growth.

Key topics covered:

[00:00] Intro
[03:21] Why Ryan Started Creating Content for Insurance Agents
[06:07] Being a Misfit in Traditional Insurance Sales
[11:03] When Content Creation Started Working
[16:02] Ryan's Current Content Strategy and Process
[19:39] Video First Content Creation Approach
[20:08] Personal Brand vs Business Marketing Debate
[26:28] Content as Trust Building Before Sales Conversations
[31:25] Is Personal Branding Mandatory for Success
[36:58] Building Content From Scratch Today
[42:07] Starting with Commenting Before Creating Posts
[47:17] AI Hack for Automated Content Commenting
[49:55] What Ryan Would Do Differently Starting Over

Connect with Ryan Hanley on LinkedIn: https://www.linkedin.com/in/ryanhanley/

Subscribe for more tactical growth insights from insurance and business leaders.