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Marketing and sales used to once be on the same page...
They supported each other to grow company revenue.Today though...
Marketing at times are more interested sticking numbers on the board and junk in the CRM.
But it's not their fault...
They've been set up in the wrong model.
The measurement for success marketing are given goes against sales.
Quantity rather than quality.I can tell you from the sales side...
This is beyond annoying.And now sitting in both camps 100% not necessary.
Here's a process to start unraveling this mess.
By Sam ShaperMarketing and sales used to once be on the same page...
They supported each other to grow company revenue.Today though...
Marketing at times are more interested sticking numbers on the board and junk in the CRM.
But it's not their fault...
They've been set up in the wrong model.
The measurement for success marketing are given goes against sales.
Quantity rather than quality.I can tell you from the sales side...
This is beyond annoying.And now sitting in both camps 100% not necessary.
Here's a process to start unraveling this mess.